casey73
06-11-2007, 04:47 AM
Instead of the usual political stuff that often lands in this forum, I thought I'd take the opportunity to vent a little about something I suspect almost everyone can agree on. The unpleasant task of purchasing a car, be it new or used, from a car dealership.
In the last 22 months I have purchased a brand new Honda from a dealer, and just last week a used Honda from a private party. Just prior to buying the used Honda last week, I did stop at the local used Honda dealer, just long enough to remind my self why I avoid going to car dealerships in general, and used car dealers especially.
The process of purchasing the brand new Honda was less unpleasant than other car dealer experiences I've had, but not without what seems to be an industry requirement of sticking it to the customer and assuming we are all idots who actually believe some of the bullshit that comes out of the "sales team".
We did our reasearch and knew exatcly the car we wanted right down to the color. It was a huge dealership and I knew we could find what we wanted on the lot. Our salesman was more pleasant than average, and within 45 minutes we found our vehicle. We didn't mention a trade, and made an offer. In short order they countered with an acceptable price. We asked if there would be any additional charges added on and he said no. Then the rest of the "sales team" came out and after shucking and jiving a while they added "doc fees" (to cover their paperwork costs) and an added charge for some non-factor door trim on the edge of the doors. They knew that we knew it was bullshit, but we all pretended they were valid charges. After that, I told them we had a trade, and we actually got almost what I wanted in trade. My consolation was that the 3 year old Saturn we traded needed $6k worth of work, which they didn't ask and I didn't tell them about. The car looked cherry so they gave me a good trade in. So that wasn't bad, but it still wasn't enjoyable. When you are spending $24K, you'd think it could be pleasant, but it wasn't.
Last week I stepped on to the used Honda dealership, right next to the new Honda dealership. There was a guy waiting before I even turned my engine off.
He started yapping as soon as we stepped out of the car, and other than telling him we were looking for a used Accord, I never said another word for the entire 10 minutes we were there. He talked continuously, weaving this very long and obviously contrived story about the great little 96 Civic (ignoring that I was looking for an Accord) with only 151K miles on it, and all the trouble he went to to find it for the son of a Honda exec, only to have the guy blow him off. The $7K price dropped $2k before we got back to the car. Then he asked us to wait "just a minute" so he could go in and get his business card because he forgot them. Geez, I never heard that one before!! We just got in the car and drove away. An hour later I purchased a great used Accord from a private party at about $2k less than I'd have paid at a dealer without all the bullshit.
I'm sure many here could match my story and make it pale in comparrison. My question, which is right up there with other existential ponderings is this. How has the process of purchasing a car from a dealership evolved into an almost universally unpleasant experience? Why do car dealers feel that it has to be this way? They could, if they chose, make it a pleasant experience, but it has remained a living nightmare for most people that I know. I'm a pretty smart guy, but I cannot figure this one out. I now buy things on line, and even the in store experience for big ticket items has been for me in recent years, easy and sometimes actually pleasant, as it should be. How and why has this dinosaur, the car dealer, remainded largely unchanged in his methods in this brave new world of ours?
In the last 22 months I have purchased a brand new Honda from a dealer, and just last week a used Honda from a private party. Just prior to buying the used Honda last week, I did stop at the local used Honda dealer, just long enough to remind my self why I avoid going to car dealerships in general, and used car dealers especially.
The process of purchasing the brand new Honda was less unpleasant than other car dealer experiences I've had, but not without what seems to be an industry requirement of sticking it to the customer and assuming we are all idots who actually believe some of the bullshit that comes out of the "sales team".
We did our reasearch and knew exatcly the car we wanted right down to the color. It was a huge dealership and I knew we could find what we wanted on the lot. Our salesman was more pleasant than average, and within 45 minutes we found our vehicle. We didn't mention a trade, and made an offer. In short order they countered with an acceptable price. We asked if there would be any additional charges added on and he said no. Then the rest of the "sales team" came out and after shucking and jiving a while they added "doc fees" (to cover their paperwork costs) and an added charge for some non-factor door trim on the edge of the doors. They knew that we knew it was bullshit, but we all pretended they were valid charges. After that, I told them we had a trade, and we actually got almost what I wanted in trade. My consolation was that the 3 year old Saturn we traded needed $6k worth of work, which they didn't ask and I didn't tell them about. The car looked cherry so they gave me a good trade in. So that wasn't bad, but it still wasn't enjoyable. When you are spending $24K, you'd think it could be pleasant, but it wasn't.
Last week I stepped on to the used Honda dealership, right next to the new Honda dealership. There was a guy waiting before I even turned my engine off.
He started yapping as soon as we stepped out of the car, and other than telling him we were looking for a used Accord, I never said another word for the entire 10 minutes we were there. He talked continuously, weaving this very long and obviously contrived story about the great little 96 Civic (ignoring that I was looking for an Accord) with only 151K miles on it, and all the trouble he went to to find it for the son of a Honda exec, only to have the guy blow him off. The $7K price dropped $2k before we got back to the car. Then he asked us to wait "just a minute" so he could go in and get his business card because he forgot them. Geez, I never heard that one before!! We just got in the car and drove away. An hour later I purchased a great used Accord from a private party at about $2k less than I'd have paid at a dealer without all the bullshit.
I'm sure many here could match my story and make it pale in comparrison. My question, which is right up there with other existential ponderings is this. How has the process of purchasing a car from a dealership evolved into an almost universally unpleasant experience? Why do car dealers feel that it has to be this way? They could, if they chose, make it a pleasant experience, but it has remained a living nightmare for most people that I know. I'm a pretty smart guy, but I cannot figure this one out. I now buy things on line, and even the in store experience for big ticket items has been for me in recent years, easy and sometimes actually pleasant, as it should be. How and why has this dinosaur, the car dealer, remainded largely unchanged in his methods in this brave new world of ours?