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Thread: Mercury Magnetics Power cord - Hype?

  1. #1
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    Mercury Magnetics Power cord - Hype?

    Is this hype or can it really be true. I have a hard time believing it and think it is a clever marketing scheme. What do you guys think?

    Mercury Magnetics

  2. #2
    ToneOholic! big_teee's Avatar
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    If you have a low AC Voltage condition, I can maybe see the bigger cord.
    At My location my AC is always at least 125 Volts AC.
    I am pretty sure that a 16 Gauge Cable at 125V AC will be sufficient for a 2 Amp feed to a 50 Watt Marshall.
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  3. #3
    don't forget the joker g-one's Avatar
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    They mention 60% less resistance per foot. From the data here: Resistance of Wire (Wire Resistance Calculator) that would work out to about .024 extra ohms total over a 6ft. long power cord. If my math is right, that means you would lose .25 watt input power for each amp of current through the cable (I'm ingnoring temperature effects).
    Not very significant, but I can't argue that you are better off maintaining the same gauge as your house wiring all the way through to your PT.
    But isn't a lot of house wiring 12 gauge now? And if you plug your amp into a power bar what gauge is it's cable?
    Price seems reasonable but personally I doubt I would ever hear the difference.
    "Thank you. Now on this next one , ladies and gentlemen, I'd like you to pay attention to my tone - not so much my singing or the band... " - JP Lepage

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    ToneOholic! big_teee's Avatar
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    Quote Originally Posted by g-one View Post
    They mention 60% less resistance per foot. From the data here: Resistance of Wire (Wire Resistance Calculator) that would work out to about .024 extra ohms total over a 6ft. long power cord. If my math is right, that means you would lose .25 watt input power for each amp of current through the cable (I'm ingnoring temperature effects).
    Not very significant, but I can't argue that you are better off maintaining the same gauge as your house wiring all the way through to your PT.
    But isn't a lot of house wiring 12 gauge now? And if you plug your amp into a power bar what gauge is it's cable?
    Price seems reasonable but personally I doubt I would ever hear the difference.
    Keep in mind the 2 Amp fuse at the US high voltage levels.
    A wall receptacle is rated at 15Amps, with 14 Gauge wire.
    If your Amp consumed 15 Amps, then you would need the bigger wire.
    For a less than 2 Amp Circuit at the High US voltage, Your just IMHO Wasting your money!
    T
    Technicians Run the World, but Bankers, Lawyers, and Accountants, Take All The Credit!
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  5. #5
    don't forget the joker g-one's Avatar
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    Totally agree. I was just trying to find any reason for it whatsoever, and the only thing I could think was, why go down from 14 gauge at the outlet through an 18 gauge to your amp. (They use 18guage as their comparison, not the 16 gauge you mentioned). Even at 4 amps (100 watt head on the verge of blowing the fuse), you are only losing 1watt of input wattage "headroom" which is .2 % of the available 500Watts @125VAC.
    Now that makes it sound even more insignificant . But all that being said, for the introductory price of 10 bucks, why not? It's probably more heavy duty than a computer cable. For durability I can see it (at that price), sound wise I'll hear none of it .
    big_teee likes this.
    "Thank you. Now on this next one , ladies and gentlemen, I'd like you to pay attention to my tone - not so much my singing or the band... " - JP Lepage

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    Old Timer Tom Phillips's Avatar
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    It's total hype.
    Very disappointing to see them stoop to this level but not surprising to me since their website is full of marketing hype.

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    +1
    I know MM is selling hype anyway. But they do make good transformers (from what I read. Never actually used or heard one). Considering their semi educated demographic I would think that stooping to the same mojo hype as the hi fi cork sniffers would cheapen their reputation. At least that's the first feeling I got seeing this.

    I didn't buy MM iron before because it was overpriced. Now I won't buy it because I know they're willing to sell what amounts to sheer hype. So who knows what kind of transformer they'll make and put into a box. As long as it's not grossley bad it would stand up to most scrutiny. What with "tone" being such a subjective issue. If MM will market based on false premise I have NO confidence in their remaining genuine when it comes to a critical component like an output transformer. And I don't think this is too harsh.

    I used to THINK they were just slick. Now I KNOW they're just greasy.
    "I should have been born sooner. Of course, if I had been, I might be dead now." trem

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    I have a MM bassman 135 PT (I was given it, dull story) and the spec sheet it came with doesnt include any sort of useful ratings, just the voltages and no indication of the current rating or a VA. I emailed them and they didnt bother replying. Its a $370 transformer!

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    I do like the red colored cable jacket. I'd be interested in a florescent color but then I'd have to figure a way to run the cable in front of the amp so you could see it.

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    Sigh.

    This reminds me of a couple of ads I've seen. The most pertinent was "Bachelor Chow! Now with FLAVOR!"

    The pseudo-technical hyperbole of advertising irrelevant technical details as massive improvements (and implying that you're uninformed or stupid if you don't see how good the [whatever] is for you) actually amounts to a kind of voluntary tax on the naive or technical wannabees.

    Even if there is some change in operation as a result of the [whatever], which is not always the case, did no one ever hear of the law of diminishing returns? What's next? Water-jacketed speaker cables were sold. Maybe we ought to have water-jacketed AC power cables. Oh, wait! Water jacketed AC power lines ALL THE WAY BACK TO THE POWER STATION!!

    Sigh.

  11. #11
    Old Timer Gtr_tech's Avatar
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    Here we go with the audiophool mentality creeping into the musical instrument world again. How about some C37 lacquer to coat the board in yer amp?

    I Am As Mad As Hell - Find Out Why
    The farmer takes a wife, the barber takes a pole....

  12. #12
    don't forget the joker g-one's Avatar
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    My computer's been getting slow, sounds like this should help
    "Thank you. Now on this next one , ladies and gentlemen, I'd like you to pay attention to my tone - not so much my singing or the band... " - JP Lepage

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    Old Timer tedmich's Avatar
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    Is it just me or is MM iron almost completely devoid of DATA? You have this amp? You need this iron! No impedance's no nothing...kinda like how Eurotubes makes a big show about getting you tubes for your precise amp but never tells you why these tubes are special...Gerald Weberesque smoke and mirrors...

    MM should sell 12AWG cords and claim they have "Black Snake Moan Mojo"

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    Quote Originally Posted by tedmich View Post
    "Black Snake Moan Mojo"
    Hmmm... bsmm... Could that be an acronym with the first two letters being the usual meaning for "bs" and the second two applicable to the subject of this post???
    "I should have been born sooner. Of course, if I had been, I might be dead now." trem

  15. #15
    Supporting Member jmaf's Avatar
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    As for "marketing hype", we all know there is no tolerance for such bullshit ads in this business so let's go ahead and bash MM for running a simple page promoting their better power cable.

    Man, just look at the latest distortion pedal Steve Vai is wearing on his forehead. Now, let's talk about Marshall.
    "Tell them I said something." - Pancho Villa's last words
    For Portuguese speakers: Compreenda seu Amplificador Valvulado

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    Quote Originally Posted by Chuck H View Post
    +1
    I know MM is selling hype anyway. But they do make good transformers (from what I read. Never actually used or heard one). Considering their semi educated demographic I would think that stooping to the same mojo hype as the hi fi cork sniffers would cheapen their reputation. At least that's the first feeling I got seeing this.

    I didn't buy MM iron before because it was overpriced. Now I won't buy it because I know they're willing to sell what amounts to sheer hype. So who knows what kind of transformer they'll make and put into a box. As long as it's not grossley bad it would stand up to most scrutiny. What with "tone" being such a subjective issue. If MM will market based on false premise I have NO confidence in their remaining genuine when it comes to a critical component like an output transformer. And I don't think this is too harsh.

    I used to THINK they were just slick. Now I KNOW they're just greasy.
    Thing is, nobody who spends three or four times the generic transformer street price is going to get up in public and say "this transformer was an overpriced hustle and I was conned."

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    Quote Originally Posted by Prairie Dawg View Post
    Thing is, nobody who spends three or four times the generic transformer street price is going to get up in public and say "this transformer was an overpriced hustle and I was conned."
    That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.

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    And it's also human nature to blow smoke up our own a$$es. If you spend too much for something with the intention of improvement it's hard to be fully objective when considering the results.
    "I should have been born sooner. Of course, if I had been, I might be dead now." trem

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    Old Timer tedmich's Avatar
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    Quote Originally Posted by R.G. View Post
    That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.

    my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.

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    ToneOholic! big_teee's Avatar
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    Quote Originally Posted by tedmich View Post
    my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.
    TMI (Too Much Info)!
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    Member MikeH's Avatar
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    Can anyone say they're genuinely surprised by this? By now someone has come up with a super-special mojo replacement for every component in every piece of equipment in your rig. Oh except for the power cord. Oh wait! Here it is! Well, at least it appears they're starting to run out of things to "mojotize".

  22. #22
    ToneOholic! big_teee's Avatar
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    Quote Originally Posted by MikeH View Post
    Can anyone say they're genuinely surprised by this? By now someone has come up with a super-special mojo replacement for every component in every piece of equipment in your rig. Oh except for the power cord. Oh wait! Here it is! Well, at least it appears they're starting to run out of things to "mojotize".
    And, It's Red So You won't Lose It, if you Lay it down in the Woods!
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    Senior Member woodyc's Avatar
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    Quote Originally Posted by Tom Phillips View Post
    It's total hype.
    Very disappointing to see them stoop to this level but not surprising to me since their website is full of marketing hype.
    Beg to differ. They have been stooping to this level for about 10 years.

    The transformers are fine, but things went haywire when somebody over there decided to exploit the DIY market. And I do mean exploit.

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    Quote Originally Posted by R.G. View Post
    That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.
    Kinda like the Stockholm Syndrome on a gigantic scale, yes?

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    Quote Originally Posted by tedmich View Post
    my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.
    When that ad runs on the tv I always tell the wife, it's amazing what you can do with a tongue depressor and some duct tape.

  26. #26
    Old Timer Gtr_tech's Avatar
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    Right. Since its become trendy to build/mod tube amps the market for "gourmet" parts has really gotten out of control.

    One example I can pull off the top of my head was a Traynor reverb master that came in with the complaint of blowing fuses after 15-20 mins. The culprit? *Both* of the "gourmet" paper/oil coupling caps to teh output section were leaky.
    The farmer takes a wife, the barber takes a pole....

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    Hard to think of a more mission critical part than output section coupling caps, unless you like the sight and smell of barbecued power tubes. I always put good stuff in there with reliability in mind.

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