Well, what is objective truth in a world where nobody does any objective measurements? Guitar pickup customers certainly don't. (The Stereophile argument again )
The way I see it, any wannabe pickup maker can come on here and spout some BS about eiderdown insulated wire, a prospective customer reads it, buys the pickup for a silly price, hears exactly what he's been primed to hear by the advertising copy and is delighted by the purchase. Business as usual in the audio industry.
Unless the other pickup makers manage to make him look foolish somehow, then they may get the sale instead, which I think explains some of the heated debates on here.
The hi-fi industry (and I guess the boutique pickup industry, by my snidey implications!) has a kind of groupthink. Once some influential person equates sonic characteristic X with material Y, and publicises the fact, everyone else hears the same, because they've been primed to, or simply don't want to look foolish. That explains why people agree on the sonic characteristics of MOSFETs and so on, and more importantly, why any future customers of the eiderdown pickup will be delighted too, hearing the same sonic attributes, for the simple reason that they read each others' online reviews before listening to the unit.
Since there's no objective way to measure how good an electric guitar system feels to play, all of this is unavoidable to some extent. You might as well just go to Stewmac and buy your own lottery ticket. (Don't forget to pick up some cryo treated lion dung for your flatwork.)
The way I see it, any wannabe pickup maker can come on here and spout some BS about eiderdown insulated wire, a prospective customer reads it, buys the pickup for a silly price, hears exactly what he's been primed to hear by the advertising copy and is delighted by the purchase. Business as usual in the audio industry.
Unless the other pickup makers manage to make him look foolish somehow, then they may get the sale instead, which I think explains some of the heated debates on here.
The hi-fi industry (and I guess the boutique pickup industry, by my snidey implications!) has a kind of groupthink. Once some influential person equates sonic characteristic X with material Y, and publicises the fact, everyone else hears the same, because they've been primed to, or simply don't want to look foolish. That explains why people agree on the sonic characteristics of MOSFETs and so on, and more importantly, why any future customers of the eiderdown pickup will be delighted too, hearing the same sonic attributes, for the simple reason that they read each others' online reviews before listening to the unit.
Since there's no objective way to measure how good an electric guitar system feels to play, all of this is unavoidable to some extent. You might as well just go to Stewmac and buy your own lottery ticket. (Don't forget to pick up some cryo treated lion dung for your flatwork.)
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