whats your market???
Who you sell too is real important here. No, the average guitar player can't tell a brick from a PAF, which is kinda sad because there's alot of "PAF" pickups out there that sound nothing like, are made with ceramic magnets brass baseplates and this stuff SELLS.
For me I don't actually sell alot of pickups, maybe because I don't cater to the shred and metal guys, because I don't really know that market very well. I sell mostly to the more educated older blues guys who know their stuff, so the better and more accurate parts for me is a big plus. Believe me I didn't use to think this way either.
When I get the younger guys asking about pickups I try to educate them, and in doing research get educated myself by trying to answer some of their questions that I don't know answers to. Right now I got a guy wanting Eddie Van Halen bridge tone, so just did alot of web research on that one and found out stuff I didn't know before. Interestingly its another case of "I want one of the EVH "hot" bridge pickups" when the truth is it probably about about 7.3K. I send alot of these guys to WCR or others who are more into that heavy tone stuff than I am, so I never try to sell something to anyone they don't actually need or I can't nail. Parts are EXTREMELY important to me, the more accurate the better for my market...
Who you sell too is real important here. No, the average guitar player can't tell a brick from a PAF, which is kinda sad because there's alot of "PAF" pickups out there that sound nothing like, are made with ceramic magnets brass baseplates and this stuff SELLS.
For me I don't actually sell alot of pickups, maybe because I don't cater to the shred and metal guys, because I don't really know that market very well. I sell mostly to the more educated older blues guys who know their stuff, so the better and more accurate parts for me is a big plus. Believe me I didn't use to think this way either.
When I get the younger guys asking about pickups I try to educate them, and in doing research get educated myself by trying to answer some of their questions that I don't know answers to. Right now I got a guy wanting Eddie Van Halen bridge tone, so just did alot of web research on that one and found out stuff I didn't know before. Interestingly its another case of "I want one of the EVH "hot" bridge pickups" when the truth is it probably about about 7.3K. I send alot of these guys to WCR or others who are more into that heavy tone stuff than I am, so I never try to sell something to anyone they don't actually need or I can't nail. Parts are EXTREMELY important to me, the more accurate the better for my market...
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