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Thread: Advertising Swag

  1. #1
    Senior Member ken's Avatar
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    Advertising Swag

    And now for the other side of pickup marketing... swag.

    I'm talking about the NON Pickup stuff that customers expect nowadays in their boxes, like bumper stickers, Koozies, pens, guitar picks, and stuff like that.

    Does anyone have a line on a good place to get some without a screaming amount of wait time, and maybe good quality too? I'm tired of pens that don't work and
    stickers that fade out (or even worse... don't stick) in a couple of months.

    Ken

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    Lifetime Member Enzo's Avatar
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    My favorite part of going to expos, conventions, and the like, is all the stupid swag I can collect. And as a business owner I get sample promo items in the mail all the time. My favorite is the pens that have my company name spelled wrong, or better yet, since it is a long name, they run out of letters and leave the last one off. And they expect me to buy something...

    My wife gets promotional items every year as a gag at my expense. She has a caricature drawing of my face, so she puts that on stuff. One year was round erasers, like half dollar size, that said "Mistakes, I;ve made a few". She has given out chip clips with my face several times. She has vegetable peelers that say I am appealing. Har har. Plastic spatulas, even a flexible chopping mat with me saying "ow-ow-ow-ow-ow" on it.

    Anyway, things like that come from promotions companies, and the one she likes to deal with is Motivators. They have everything from really cheap little items up to executive gifts. You know, a desk clock with a sailing ship on it... or whatever. I used to deal with a company locally to make various lapel buttons and such and was very happy, but there are so many places online these days. The wife likes dealing with the reps there, and once she approved the art, the goods always came within 10 days. Never been displeased. And I will say the peelers work pretty well. The hacky sacks, well I never play that, but they do appear to be sturdy. Big plastic drinking cups with my face, even tote bags that say "Here let me carry that for you". I realize those specific items won;t fit in a pickup box, but ideas are ideas, and who knows what may come of them.

    Promotional Products & Custom Printed Items | Motivators

    I don't know your company attitude, but I like humorous swag myself, even if it is stupid. Like the little 6 inch rulers that say something like "Does your pickup measure up?" Note pads titled "Set List" and the first song is already printed there as "Free Bird". My wife gave out little magnetic dry erase boards titled Things to Do, with #1 being "Hire a divorce lawyer" printed on it.

    Picks are easy to get. DO your pickups adjust? How about a little screwdriver or allen wrench or whatefer they need, with your name on it.

    here's a stupid idea, use shredded paper as packing material, and make some reference to "our pickups really shred." Or something.

    How about neck wiping cloths? Fret wax? Those tiny bottles of Tabasco sauce, because these pickups are HOT. yes, I am a hack at ad writing. Fridge magnets.


    I don;t like pens much, cheap ball points write like cheap ball points. I am spoiled, I only buy gel pens any more. The Pilot G-2 is my choice.

    I hope any of that is useful at some level.

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    Been looking for a place that can print full-color T-shirts ultra cheep. I'd love to be able to include one with every set.... For those, I'd go to China.
    Alibaba hasn't been much help in that department.

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    Senior Member jack briggs's Avatar
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    Quote Originally Posted by WolfeMacleod View Post
    Been looking for a place that can print full-color T-shirts ultra cheep. I'd love to be able to include one with every set.... For those, I'd go to China.
    Alibaba hasn't been much help in that department.
    T-shirts aren't expensive enough to warrant going to china. most of the cost is set up, making screens, etc. it's still "volume, volume, volume".

    cheers,

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    Quote Originally Posted by WolfeMacleod View Post
    Been looking for a place that can print full-color T-shirts ultra cheep.
    Why the need for full-color?
    https://www.google.com/search?q=gibs...w=1093&bih=534
    https://www.google.com/search?q=mart...w=1093&bih=534
    https://www.google.com/search?q=fend...h=534&dpr=1.25

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    Quote Originally Posted by rjb View Post
    Why the need for full-color?
    OUr logo is not black and white, single color.. or even 16-color.


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    Old Timer J M Fahey's Avatar
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    Ouch!!
    Killer logo, and no problem on (monitor) screen or printed paper but a bitch to skilkscreen and doubly so on any kind of cloth.

    Problem is youīll need to turn this into a 4 colour separation first, then choose proper dot size, which wonīt be too fine because cloth texture will disrupt it (and thatīs an undestatement) and then print it in perfect register, again a problem on cloth.
    In fact, printer will print a solid background, even solid black on a black T shirt just to have a smooth background and be able to reduce dot size somewhat, problem is such background soon cracks after a few wash cycles and looks ugly.

    Maybe you could consider "posterizing" : to simplify image somewhat, to a few grey *solid* tones )(no pesky small dots) , PLUS a single colour patch: fluo green eyes.

    From 1meter away it will look very close to the real thing, at book reading distance, the closest anybody will look at it will look better than the ugly not-so-little dots you would be forced to use.

    In fact, even a white on black posterized image will still be recognizable by users and accepted because it would be the "T shirt version".

    Try it yourself on Photoshop or Corel Draw.

    EDIT: just as a quick example, this is cloth printable 8 solid grays , which with care can be simplified to, say, black/white/2 or 3 grays + 2 green: fluo and dark, which again can be simplified to bright green (think Trace Elliot panels) plus white accents (shiny reflections) , you already have a white layer anywa.
    Whiskers should be printed over everything else with black ink, for sharpness, you canīt count on background black cloth for that.
    You might also make them slightly thicker or they will easily clog.


    Only cheesy effect of posterizing is that it split smooth degrading letters background into distracting grey bands, you might simplify that to a single solid mid gray letter shadow
    You might also print the pickup cover in a light cream colour and keep pure white for letters.
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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    Last edited by J M Fahey; 09-23-2016 at 01:04 AM.
    Juan Manuel Fahey

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    Senior Member ken's Avatar
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    Wolfe, I like your logo. I wonder how you would possibly screen print that on a T shirt given that screen printers only print one color per shirt at a time. With all those colors it would probably take months to finish just one shirt.

    I chose only two colors because I'm a po' boy Besides, process blue is my favorite color, and I figured that if I used easily available stock colors whoever printed my swag
    would have no problem matching colors.

    I do wish I had a 'gift of gab' ability to just sling adjectives around like some of the other ads I read in my time. I sorta do, but the words I've been known to use wouldn't sell pickups that's for sure.

    Click image for larger version. 

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    Ken

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    IMHO if you need more than two colors for a tee shirt design, something is seriously wrong.
    Bluegrass Shirts | Blues Shirts | Vintage Instrument Ads

    Simplify, simplify, simplify.
    - H.D. Thoreau

    -rb

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    Last edited by rjb; 09-23-2016 at 04:44 AM. Reason: Added HDT quote

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    Quote Originally Posted by J M Fahey View Post
    Ouch!!
    Killer logo, and no problem on (monitor) screen or printed paper but a bitch to skilkscreen and doubly so on any kind of cloth....
    Quote Originally Posted by ken View Post
    Wolfe, I like your logo. I wonder how you would possibly screen print that on a T shirt given that screen printers only print one color per shirt at a time. With all those colors it would probably take months to finish just one shirt.
    That's why we've gone the full color laser-printed route with what we've had done. There's also "sublimation" printing.
    I used Spreadshirt to have several done. They look great, but they're expensive.. which is why I consider China for this.

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    Old Timer J M Fahey's Avatar
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    Cool.
    Can you post some of what youīve done before?
    Even if too expensive to mass produce.

    As of sublimation, yes, it solves 2 problems, (sort of), because since ink is not liquid but a gas at the moment of actually reaching the cloth you donīt see the dots because they smear into each other, also cloth texture loses importance.
    Price paid is loss of small detail definition, although in your case itīs no big deal, only text present is big bold letters.

    Not sure about cost though, never used it.

    I do silkscreen a lot for my own use but only PCBs, amp panels and the odd business card on exotic materials (think thin wood/rubber/plastic)

    Always in single colour if possible, maximum two of them.

    @RJB: LOVED the Blues T shirt designs, very skillful simplifications while still being distinctive and recognizable.

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    Juan Manuel Fahey

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    My favorite swag was a nail file courtesy of a short film that featured an inattentive receptionist filing her nails. Made in Germany, I still have it and its a very good file.

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    Senior Member jack briggs's Avatar
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    I worked in screen printing for 9 yrs. For what Wolfe is calling "full color" a printer would use 4-color process. This is not a cheap process no matter where you'd get them printed.

    Just FYI.


    cheers,

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    Quote Originally Posted by ken View Post
    And now for the other side of pickup marketing... swag.

    I'm talking about the NON Pickup stuff that customers expect nowadays in their boxes, like bumper stickers, Koozies, pens, guitar picks, and stuff like that.

    Does anyone have a line on a good place to get some without a screaming amount of wait time, and maybe good quality too? I'm tired of pens that don't work and
    stickers that fade out (or even worse... don't stick) in a couple of months.

    Ken
    If you could find a local print broker in your area, I'm sure that they could make some recommendations for you. Usually, a brokers prices are very competitive, and they would have access to pretty much every vendor in the country. I worked for a broker for several years. I'd recommend him, but he retired and closed the business last year.

    Quote Originally Posted by WolfeMacleod View Post
    OUr logo is not black and white, single color.. or even 16-color.

    Woah, I'd call this more of an illustration than a logo. Don't get me wrong, I think it looks really nice. I design logos for a living, and usually it's best practice to make designs with one or two colors and no photographic images. I'd really recommend coming up with a one color alternate for printing. Otherwise, you're going to be in for a world of hurt when it comes to printing costs. You could easily make one with just the text, "Wolfetone Pickups". That choice of font is more than branded enough to make a respectable logo suitable for T-shirts and coffee cups and stuff like that. Or you could hire an illustrator to replicate that wolf's head. That could be pricey as well.

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    Last edited by Freekmagnet; 10-01-2016 at 08:57 PM.

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    Quote Originally Posted by Freekmagnet View Post
    Or you could hire an illustrator to replicate that wolf's head. That could be pricey as well.
    Or royalty-free clipart is available.
    A silly example:
    Click image for larger version. 

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    This one would require a bit of graphic re-design...
    Click image for larger version. 

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    Last edited by rjb; 10-01-2016 at 10:23 PM.

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    Quote Originally Posted by Freekmagnet View Post
    Or you could hire an illustrator to replicate that wolf's head. That could be pricey as well.
    That was already done (twice, actually). The previous logo was so small and low-res that it was unsuitable for printing at all.Overall, I think the artist did a great job.


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    Quote Originally Posted by Freekmagnet View Post
    Woah, I'd call this more of an illustration than a logo. Don't get me wrong, I think it looks really nice. I design logos for a living, and usually it's best practice to make designs with one or two colors and no photographic images. I'd really recommend coming up with a one color alternate for printing.
    .....Or you could hire an illustrator to replicate that wolf's head. That could be pricey as well.
    Quote Originally Posted by WolfeMacleod View Post
    That was already done (twice, actually). The previous logo was so small and low-res that it was unsuitable for printing at all.
    Sounds to me like we're all talking past each other.
    Logos should be simple. You can depict a wolf without showing every hair on its head. Capisce?

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    Old Timer Leo_Gnardo's Avatar
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    Quote Originally Posted by rjb View Post
    Logos should be simple. You can depict a wolf without showing every hair on its head.
    Glad you mentioned . . . f'rinstance here's a wolf some of us may have seen before, this time on a one pint bar glass:


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    Senior Member ken's Avatar
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    I like Wolfe's logo myself.

    That being said... your logo is something personal to yourself and the way you chose to display your creations to the world.

    If Wolfe wants a naturalistic wolf instead of a cartoony one, its his choice and his own artistic statement to make.

    ken

    Actually, I'm kinda sorta wondering how come Wolfe's logo and mine are the only ones in here?

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    Quote Originally Posted by rjb View Post
    Sounds to me like we're all talking past each other.
    Logos should be simple. You can depict a wolf without showing every hair on its head. Capisce?
    Simple as possible.

    Quote Originally Posted by ken View Post
    I like Wolfe's logo myself.

    That being said... your logo is something personal to yourself and the way you chose to display your creations to the world.

    If Wolfe wants a naturalistic wolf instead of a cartoony one, its his choice and his own artistic statement to make.

    ken
    I like Wolfe's logo, too. I wouldn't put a cartoon there under any circumstances. That'd be a different logo. Just from a printing perspective, he's going to have a few obstacles down the road.

    Quote Originally Posted by ken View Post
    Actually, I'm kinda sorta wondering how come Wolfe's logo and mine are the only ones in here?
    I have a few here...

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    For good cheap t-shirts, find out who your local punk rock groups use.

    My t-shirt guy is really cheap.

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    Lifetime Member Enzo's Avatar
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    personally I hate the feel of them when my arm brushes across, but there are those shirts with the iron on full color image. The picture feels sorta plastic to the touch. But any image even photographic can be put on a shirt decal and pressed on.

    I think the full detail wolf image logo is very attractive. Is it necessary to have the same full detail image on the shirts? What goes on the magazine page or the box cover or a sales brochure is one thing, but a T shirt might have a characterization of that image without the detail.

    I mean this looks good on a shirt and is instantly recognizable as a Corvette withou tlooking like a photo o r taking anything from the real product:

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    Education is what you're left with after you have forgotten what you have learned.

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    Old Timer J M Fahey's Avatar
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    Quote Originally Posted by ken View Post
    I like Wolfe's logo myself.

    That being said... your logo is something personal to yourself and the way you chose to display your creations to the world.

    If Wolfe wants a naturalistic wolf instead of a cartoony one, its his choice and his own artistic statement to make.

    ken

    Actually, I'm kinda sorta wondering how come Wolfe's logo and mine are the only ones in here?
    Look again , my Logo is my avatar

    Click image for larger version. 

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    That would make at least 3 of us

    Now that I remember, I guess Fuchs also uses his own as avatar.
    I bet if you look around, youīll find many more

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    Old Timer Leo_Gnardo's Avatar
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    Quote Originally Posted by J M Fahey View Post
    my Logo is my avatar
    'bout time - - - looks good too!

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    These guys are the big boys of the promotional products industry:

    https://www.branders.com

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    I've done a few logos for different ventures I've undertaken. There's something to be said for simple and something to be said for extreme To each their own! Here's a few of my own;

    Sigil Pickups: I love the copper tones and antique look, but it cleans up really well in one color. The full scale version has a ton of textures and little runes that go around the outer ring but most are lost on compression.



    Actually, this one shows it better


    Stunt Monkey Pedals, pure text with a yellow backdrop.




    and the monkey!

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    Full Impact MMA with Hardcore Expansion (MMA Dice Game) This one was early in the game and really sucks for all things...screen, print, Everything!




    Also early, for a friend's Wrestling Dice Game. I think I was using a logo creation program for these ones. Now I just use Photoshop.


    and the latest venture;

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  28. #28
    Senior Member ken's Avatar
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    CheopisIV
    Full Impact MMA with Hardcore Expansion (MMA Dice Game) This one was early in the game and really sucks for all things...screen, print, Everything!
    Boy, you weren't kidding! All those red extraneous dots must have made printing that logo absolute murder!

    Sigil Pickups: I love the copper tones and antique look, but it cleans up really well in one color. The full scale version has a ton of textures and little runes that go around the outer ring but most are lost on compression.
    That would be a major problem... draw up a great looking logo with detail that fills your screen but loses a lot when shrunk down to a 1" circle for a box or guitar headstock sticker.

    All of you who 'just' use Photoshop or whatever are extremely talented and lucky too. All I had to do to get my idea and logo at the same time was take
    my extremely artsy, extremely stoned love of my life to her first major flea/junk market and let her root around... but I digress

    Cartoon wolves are used almost exclusively in the '40s and '50s rockabilly/Americana music scene, especially the leering 'Tom and Jerry cartoon wolf' kind.
    I'm not sure that is the market Wolfe wants to be in.

    Right now, I'm coming up with bumper stickers, a 2 or 3" round sticker for guitar cases, and a logo for guitar picks too. A T shirt would be a bumper sticker's art just bigger I guess.

    ken

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    I only ever printed the books in black and white, the red dots were actually holes in the font and I was able to put a red layer behind to make them pop. I still like the text but I have no idea what I was doing with that swoopy thing behind it. That one was done in Flash and the Wrestling logo started in a Logo Making software and moved to Flash later for better control. Man, those were the days! Flash was gaining headway as the biggest thing since sliced bread and Flash websites were all the rage...and very lucrative. Then along comes Apple with the iPhone and they killed Flash dead in it's tracks. The claim was they didn't support the monopoly Adobe had with Flash development. Such hypocrites!

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    David, Funny - used the same font as in one of your old designs. I knew it was not going to really translate well as one color and went against convention and common sense but did it anyway : )




    Here's the new n improved Logo (don't mind the shadow)


    -Which the elements can be used in diff shapes etc, which is really useful for a proper logo IMO, like here:

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    Try Skilled Branding, they have a large selection. Hopefully, you can find something that fits your price point.
    This is the site www.skilledbranding.com

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    Sticker prices and quality are all over the place. From my experience all-in-one branding brokers tend to charge more and quality isn't great.

    Good ol' silkscreened shirts are good.


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