That article has some really wrong points, but let's start with the right links to the documents:
This is the link to the Zhvandūn https://www.wdl.org/en/search/?colle...andun-magazine
Thank there is a point that is a big error we are continuously doing with that area:
In "west world", Soviets invaded Afghanistan, while USA and others are helping them to have a better life.Commercial advertisements disappeared with the Soviet invasion of 1979.
For most of the people over there, it's just soldiers occupying their own country.
Even the official communications we do worldwide, are written for western people, not for them.
See what the article is saying: is showing photos of people similar to EU or USA people, then says that the Soviets invaded the country, then rised the Talibans and it's even worse. That's what we are supposed to know, to view and to understand. What Soviets media would tell about the same story? What local people can perceive about the same story?
We have to stop to convince ourselves that we are doing the best for them (I don't argue if we are really doing or the final interest is another, that's over the knowledge that we can have), but we have to transmit to the people that we are helping them, otherwise they will see "our" troops as invaders the same way the Soviets were seen.
Think about WW2: a perfect media work has been done to make italian people perceive Germans as bad invasors (and Italy was allied with Germany) and USA troops as the savers of the country. The same thing has to be done there, or everytime "we" will be perceived as invasors, and "we" will always be contrasted as invasors.
But it's needed to talk their lenguage (I'm not talking about translations) to make it happen again.