Wow, to think of being able to do $40-$70 for an hours work, that would overrun my one man show. But of cause, I'm in one of the countries with the highest individual tax and VAT rates in the world. Converted to $, the charges here is around $100 to $150 pr. hour, but VAT is 25% and at the end tax takes half, so roughly outta 100, I get 40. Which again still is alot in comparison, but then again anything from milk to gas is around 2-2½ the US price.
Anyway, same experience here with the multilayered charge politics, customer sure needs to feel he's making a good deal, but it's kindda oldschool that low charge gets more work in, my experience is that they will pay higher prices, as long as you can do what you say you can do, fix stuff reliably, give an extended warranty on the work itself, and be large with the pre- and post help on the phone. Be solid with your work, helpful in any way, never talk down to the customer no matter how much an ass they might be, and last: be honest when things is out of your expertice, not worth fixing, or at least give a heads up on the extra charge if you can see it add up before you throw time and parts in. Customers hate surprices.
What I do to be competitive is charge the average in the business, have no basic prices, no start up fee, just treat every single repair as a "between you and the customer" case, special needs attended. They will pay double if you give them attention, understand what they try to explain you in their non-tech talk, and can back up the work. Not saying that I ever charge double if I smell green, but charging too low is not equal more work and loyal customers. And for certain, it will close your shop if it's your fulltime job.
And worst: don't start talking like you know everything and use extra 15 minutes, leaving the customer hanging. Goes the same way around, gently stop the babbling customers that have read too much on the internet
Anyway, same experience here with the multilayered charge politics, customer sure needs to feel he's making a good deal, but it's kindda oldschool that low charge gets more work in, my experience is that they will pay higher prices, as long as you can do what you say you can do, fix stuff reliably, give an extended warranty on the work itself, and be large with the pre- and post help on the phone. Be solid with your work, helpful in any way, never talk down to the customer no matter how much an ass they might be, and last: be honest when things is out of your expertice, not worth fixing, or at least give a heads up on the extra charge if you can see it add up before you throw time and parts in. Customers hate surprices.
What I do to be competitive is charge the average in the business, have no basic prices, no start up fee, just treat every single repair as a "between you and the customer" case, special needs attended. They will pay double if you give them attention, understand what they try to explain you in their non-tech talk, and can back up the work. Not saying that I ever charge double if I smell green, but charging too low is not equal more work and loyal customers. And for certain, it will close your shop if it's your fulltime job.
And worst: don't start talking like you know everything and use extra 15 minutes, leaving the customer hanging. Goes the same way around, gently stop the babbling customers that have read too much on the internet
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