Chinese private equity firm HongShan Capital Group (HSG) has acquired a majority stake in Marshall

[Mick Bailey]

Here's the previous acquisition detail which makes me think the valuation and product breakdown percentages previously discussed are for the new Marshall group, not the pre-2023 business...

https://group.marshall.com/2023/06/1...he-next-level/

[J M Fahey]

Certainly.

In any case, my personal view (and may be dead wrong) is that Investment Company executives are "kids like us", say >50s, and *they* remember Heavy Rock, and Marshall so find it exciting.

Average Bluetooth Earphone and Speaker buyer , aged 15 to 25-30 (tops) has nor clue or interest on that, they listen to modern junk on Spotify, etc.

Certainly no widespread or popular Guitar Gods in the last 20 years or worse, Marshall was still showing Slash pictures in its main age.
Slash!!!!!!

30 something kids may like Metallica, Korn, Tool, Rammstein, etc.

But Van Halen (Van WHO?), Jimmy Page, Jimi Hendrix, Ritchie Blackmore, Yngwie Malmsteen ... WHO?

For a reality shock reminder, this is Angus Young today:



Will this famous Marshall amps user increase Swedish/Chinese Bluetooth speaker sales?

Not so sure.

As a side note: they mention 200 UK employees, 280 Vietnamese ones (presumably making Guitar amps), , 260 Swedish ones, which I guess are office workers, no way Headphones are made in Sweden at any reasonable cost.

Which makes me think they just resell relabelled Chinese ones.

Which means Chinese can easily register a new brand, push it through heavy advertising (using a Hip Hop Rap Techno Musician?) and entirely bypass Marshall .