Mercury Magnetics Power cord - Hype?

[Prairie Dawg]

+1
I know MM is selling hype anyway. But they do make good transformers (from what I read. Never actually used or heard one). Considering their semi educated demographic I would think that stooping to the same mojo hype as the hi fi cork sniffers would cheapen their reputation. At least that's the first feeling I got seeing this.

I didn't buy MM iron before because it was overpriced. Now I won't buy it because I know they're willing to sell what amounts to sheer hype. So who knows what kind of transformer they'll make and put into a box. As long as it's not grossley bad it would stand up to most scrutiny. What with "tone" being such a subjective issue. If MM will market based on false premise I have NO confidence in their remaining genuine when it comes to a critical component like an output transformer. And I don't think this is too harsh.

I used to THINK they were just slick. Now I KNOW they're just greasy.

Thing is, nobody who spends three or four times the generic transformer street price is going to get up in public and say "this transformer was an overpriced hustle and I was conned."

[R.G.]

Thing is, nobody who spends three or four times the generic transformer street price is going to get up in public and say "this transformer was an overpriced hustle and I was conned."

That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.

[Chuck H]

And it's also human nature to blow smoke up our own a$$es. If you spend too much for something with the intention of improvement it's hard to be fully objective when considering the results.

[tedmich]

That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.

my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.

[big_teee]

my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.

TMI (Too Much Info)!
B_T

[MikeH]

Can anyone say they're genuinely surprised by this? By now someone has come up with a super-special mojo replacement for every component in every piece of equipment in your rig. Oh except for the power cord. Oh wait! Here it is! Well, at least it appears they're starting to run out of things to "mojotize".

[big_teee]

Can anyone say they're genuinely surprised by this? By now someone has come up with a super-special mojo replacement for every component in every piece of equipment in your rig. Oh except for the power cord. Oh wait! Here it is! Well, at least it appears they're starting to run out of things to "mojotize".

And, It's Red So You won't Lose It, if you Lay it down in the Woods!
T

[woodyc]

It's total hype.
Very disappointing to see them stoop to this level but not surprising to me since their website is full of marketing hype.

Beg to differ. They have been stooping to this level for about 10 years.

The transformers are fine, but things went haywire when somebody over there decided to exploit the DIY market. And I do mean exploit.

[Prairie Dawg]

That's a big factor in cons. The marks don't want to admit they were conned. This extends all the way to supporting the con man against any claims. Cons like this are a way of taking advantage of one of the quirks of human psychology, so they will always pop up. It is far easier to take things from other humans than to go make/earn them on your own; this has been true all the way back to the cave.

Kinda like the Stockholm Syndrome on a gigantic scale, yes?

[Prairie Dawg]

my favorite story for forced conned compliance is the spurious boner pill mfg (enzyte?) who had a "money back guarantee" requiring the conned party to get a doctors affidavit stating they were completely sexually inadequate and could in no way shape or form EVER satisfy a woman. Pride sometimes goes AFTER a fall.

When that ad runs on the tv I always tell the wife, it's amazing what you can do with a tongue depressor and some duct tape.

[Gtr_tech]

Right. Since its become trendy to build/mod tube amps the market for "gourmet" parts has really gotten out of control.

One example I can pull off the top of my head was a Traynor reverb master that came in with the complaint of blowing fuses after 15-20 mins. The culprit? *Both* of the "gourmet" paper/oil coupling caps to teh output section were leaky.

[Prairie Dawg]

Hard to think of a more mission critical part than output section coupling caps, unless you like the sight and smell of barbecued power tubes. I always put good stuff in there with reliability in mind.