Page 2 of 2 FirstFirst 12
Results 36 to 47 of 47
Like Tree21Likes

Thread: Pickup Pricing

  1. #36
    Supporting Member
    Join Date
    Dec 2009
    Location
    UK
    Posts
    2,403
    The other issue is the particular guitar and associated electronics. Hearing a pickup in one guitar doesn't necessarily mean it will sound identical in another. Secondly, there's the sum of small variations in wire tension, magnet strength and winding patterns that causes differences from one pickup to the next. I have a customer who buys the actual pickups he auditions and has me fit them to his guitars. At least one variable is removed.

    Your pickup 'blind tasting', reminds me of this;

    https://www.youtube.com/watch?v=xlMwud7SxEA

    EDIT: I'm not suggesting your pickups are Blue Nun, just that when you remove other references people choose what they actually prefer rather than what they're conditioned to prefer.

  2. #37
    Member Rodent's Avatar
    Join Date
    Mar 2013
    Location
    Pacific NW
    Posts
    91
    How is everyone setting their pricing?
    Trying to capture a customer base by offering 'artificially' low pricing only leads to losing those customers when the next, and even cheaper company comes along.

    Understanding the market for pickups of similar construction, application, etc ... and then understanding your actual costs are the first steps in accurate pricing. If you're a legit business with real overhead, taxes, insurance, marketing, facilities, etc ... you need to be sure to not price yourself so low that you bankrupt yourself (and possibly one or more competitors) in the process of getting your product out to market. A couple of the 'big guys' who make pickups are also diversified into other offerings, and can 'possibly' afford to gain market share by offering pickups as a loss-leader item because they balance out with significant margin on their other products. (if indeed this is the case) They may instead be contracting some portion their manufacturing overseas in a less expensive location, and keeping costs low by winding 10's of thousands of a coil type at a time.

    As a pickup maker who winds each coil to order, and who needs to make a profit to pay bills, eat, and stay in business ... you obviously will have a cost per coil that is significantly higher. The two products are not the same, and setting pricing of a pickup set that's hand wound to order will always be more expensive than a mass produced machine wound offering.

    Identify early who you want to be as a company - Ferrari, Ford, or Yugo - and then work your business model and pricing to suit. Keep in mind that once you set your business standard (Ferrari, Ford, Yugo) it's near impossible to grow upwards on the ladder of how customers perceive your product offerings. Consider the market perception of Affinity by Squire, and how their offerings will never be perceived/valued the same as a Fender Custom Shop offering. FCS can always have a sale and sell a unit cheaper, but Affinity will never be able to have an anti-sale and sell a unit at a higher price.


    And if you're goal is simply to be a hobbyist who sells to local clients and spend the occasional income to pay for beer at a Friday night poker game, then look at your local market for others who do similar and price accordingly.
    big_teee likes this.

  3. #38
    Supporting Member
    Join Date
    Dec 2009
    Location
    UK
    Posts
    2,403
    "If you're a legit business....."

    That's the crunch. I earn my living from music electronics; I have overheads, equipment to replace, machinery that takes up space and it's really tough. I pay taxes and warrant my work. I take responsibility for the gear I handle and do my utmost to ensure the customer is 100% happy. I pretty much work every hour I can and would perhaps be better off serving burgers. But I really enjoy most of the work, most of the time.

    What I have is my offer. If someone wants a rough idea of what something will cost, I'll let them know and they can walk away if they don't like it. I try to be as fair as I can and don't hold people to ransom. If a customer wants to shop around, then that's business. No hard feelings - I do the same thing. Most of my regulars don't ask for a price beforehand. Maybe they always see that my car is older and has more rust than theirs.

    What some people miss is they confuse cost and value. When cost is the only factor and there's no consideration of skill, materials, experience or knowledge, then unless you're prepared to work for next-to-nothing you're better off letting that one go. Sometimes you can turn someone around - I always take pictures for a new customer to show the processes in getting their job done. Often there's an element of disbelief that a piece of work that appeared so simple could take so much effort. Like asking the person who makes jam to make the jar as well. And the lid. That's the bad side of modern manufacturing - everyone is a consumer, very often with no knowledge of where or how things are made.

  4. #39
    ToneOholic! big_teee's Avatar
    Join Date
    Jun 2010
    Location
    Mid-South USA
    Posts
    9,489
    Quote Originally Posted by Achiles View Post
    Big_teee ,in a case like this,placebo effect counts a lot.I show my intruments to my costumers telling them the pikups are Aero,Nord or Delano and they sound awesome.After them knowing the truth it become just ok.
    I never lie about guitars or pickups.
    At times, I'm probably way too honest!
    If I don't like something, or I think it is a POS, I say so! :<)
    But, like I said, I'm retired, and it's strictly a hobby and something to do!
    T
    Last edited by big_teee; 05-04-2017 at 09:41 PM.
    Technicians Run the World, but Bankers, Lawyers, and Accountants, Take All The Credit!
    Keep Rockin! B_T
    Terry

  5. #40
    Senior Member
    Join Date
    May 2006
    Posts
    126
    big_tee,i donīt lie to my costumers too,itīs just a "quick test".

  6. #41
    ToneOholic! big_teee's Avatar
    Join Date
    Jun 2010
    Location
    Mid-South USA
    Posts
    9,489
    Quote Originally Posted by Achiles View Post
    big_tee,i donīt lie to my costumers too,itīs just a "quick test".
    A quick test, or just a quick white lie?
    A lie is a lie, here in the south!
    Not sure what you call it where you come from?
    T
    Technicians Run the World, but Bankers, Lawyers, and Accountants, Take All The Credit!
    Keep Rockin! B_T
    Terry

  7. #42
    rjb
    rjb is offline
    Old Timer
    Join Date
    Feb 2010
    Location
    Somewhere near Bawlmer, Merlin
    Posts
    1,793
    Quote Originally Posted by big_teee View Post
    A lie is a lie, here in the south!
    Not sure what you call it where you come from?
    "Alternate facts."
    But semi-seriously, I would call Achiles' method a quick "fool" test.
    It can be good to know when you are dealing with a fool. :sardonic:
    Last edited by rjb; 05-05-2017 at 07:28 PM. Reason: Elaborate quoted context for clarity
    salvarsan likes this.

  8. #43
    Senior Member
    Join Date
    May 2006
    Posts
    126
    Quote Originally Posted by big_teee View Post
    A quick test, or just a quick white lie?
    A lie is a lie, here in the south!
    Not sure what you call it where you come from?
    T
    A lie is a lie, everywhere!Even here in Brazil.
    Iīm just playing a joke on my costumer.
    The idea is to encourage people to like what they hear from the pickups not from the others mouth.

  9. #44
    Old Timer J M Fahey's Avatar
    Join Date
    Oct 2007
    Location
    Buenos Aires, Argentina
    Posts
    8,609
    Quote Originally Posted by big_teee View Post
    A quick test, or just a quick white lie?
    A lie is a lie, here in the south!
    Not sure what you call it where you come from?
    T
    Strong words Big Tee, and quite out of place.
    What Achilles does is a little Market Research and Psychological test: he is not lying at all because he does not *sell* them under a false name (maybe you do and think others do the same? ) but he first tells them something and as soon as they say their biased opinion he shows them itīs biased, period.

    Please re read his posts.
    Juan Manuel Fahey

  10. #45
    Senior Member
    Join Date
    May 2006
    Posts
    126
    "Touché",thanks JM for coming to my rescue,exact wording.

  11. #46
    ToneOholic! big_teee's Avatar
    Join Date
    Jun 2010
    Location
    Mid-South USA
    Posts
    9,489
    I stand by my integrity statements.
    Name dropping and misrepresentation Does Not Fly Here in my area.
    Everyone here on the forum, is entitled to their own methods, and their own opinions!
    BTW, "Tools and Coil Winding Gear", is a tech forum.
    This OP topic IMO should be in the Lobby, or Storm Drain, and has nothing to do with tools, or coil winding gear!

    GL,
    T
    Last edited by big_teee; 05-11-2017 at 03:23 PM.
    Technicians Run the World, but Bankers, Lawyers, and Accountants, Take All The Credit!
    Keep Rockin! B_T
    Terry

  12. #47
    Senior Member
    Join Date
    May 2006
    Posts
    126
    So,case closed.

Page 2 of 2 FirstFirst 12

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Mojotone pricing for fiber pickup bobbins :-(
    By Electricdaveyboy in forum Pickup Makers
    Replies: 43
    Last Post: 09-01-2015, 04:03 PM
  2. Pickup design for stealth esquire pickup suggestions needed
    By gdmart in forum Beginner/ Hobbyist
    Replies: 9
    Last Post: 09-03-2012, 08:10 PM
  3. Ebay and Stupid amp pricing these days...
    By Slobrain in forum Guitar Amps
    Replies: 8
    Last Post: 11-03-2011, 08:11 PM
  4. Replies: 0
    Last Post: 06-03-2010, 10:16 PM
  5. Pickup pricing for dealers
    By NightWinder in forum Pickup Makers
    Replies: 8
    Last Post: 01-10-2007, 05:26 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •